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Sourcing News and Tips - Issue #8

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Google trends tell us that interest in "big data" is on the decline, at least in the US. While the te
 
January 31 · Issue #8 · View online
Sourcing News and Tips
Google trends tell us that interest in “big data” is on the decline, at least in the US. While the term itself may no longer be in vogue, in Sourcing circles big data (or at least, big data-sets) are of perennial interest. When it comes to big data-sets for Sourcing, there is none bigger than Facebook’s user base.
Facebook Users by the Numbers*
  • 2.23 Billion active users (1.74 Billion also use the mobile app)
  • 83% of all Women and 75% of all men who are online use Facebook
  • India has the most Facebook users (over 270 million users) followed by 210 million from the US.
  • Brazil and Indonesia both have around 130 million users.
  • Monthly Active Users from Asia are 894 million.
  • Europe has 376 million Facebook users.
  • 85% of Facebook’s Daily Active Users Come from Outside the US/Canada.
  • People spend about 35 minutes on Facebook every time they visit
(* as of September 2018, via Omnicore)
For the searchers, that’s a lot of profiles, groups, posts, and pages to explore. For marketers, that’s a lot of eyeballs. For everyone, that’s a lot of new challenges to overcome: learning to identify and engage potential candidates. Which raises a very important question…
Where Do You Even Start?
1) Update your profile
If you’re using Facebook professionally, your profile needs to be professional. Add your current position under Work and Education, and include a headshot as your profile picture. Adding your location and at least one outside point of contact (an email address, or links to your LinkedIn or Twitter profiles) is a good idea, too.
2) Check your privacy settings
Make sure people can see enough of your information to know who’s interacting with them. Set the relevant profile details to Public visibility.
3) Find and join relevant groups
There are two types of groups you should consider joining: those related to your profession and industry, and the groups your target professionals have joined. Groups for the professionals you are Sourcing let you find those professionals more easily, and reach them with more targeted posts.
After you join Boolean Strings - The Internet Sourcing Community (if you haven’t already), here are some sample searches that demonstrate how to find groups you may want to join:

There’s a lot more to explore when it comes to Sourcing on Facebook, but these tips should set you off to a good start!

Question of the Week
Each week we’ll select a Sourcing question from those submitted, and share the answer in a short video. To have your question featured, drop us a line via help@sourcingcertification.com.
Sourcing Certifications Question of the Week - Episode 5
Upcoming Training Events
Our online Sourcing classes provide the latest, most up-to-date info on Sourcing core concepts, best practices, tools, and advanced techniques. See our full list of upcoming classes here.
Facebook Sourcing Mastery
Mastering LinkedIn Recruiter
Sourcing Hacks
Seven Days, Seven Stories - Last Week's News in Brief
Facebook to reportedly unite Messenger, WhatsApp, and Instagram messaging
Seelentrost für Sourcer zu XINGs Restriktionen der Booleschen Suche: Hier kommen 3 Workarounds [Teil 2/3]
How to Find a Strong Developer Using StackOverflow and Kaggle
Sourcing Candidates: 5 Strategies to Fill Your Hiring Pipeline
Is Amazon a Search Engine?
Biggest Google Search Algorithm Updates of 2018
How to use Google Sheets as a CMS or a database
Feedback
We’d love to hear from you! If you have something to share, a question, comment, or other feedback, please reply back and let us know.
Or join in the discussion over on the Boolean Strings Facebook group.
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